If you asked ten marketers what makes a great website, you’d probably hear the same answers: good design, compelling copy, fast page speed, quality content, SEO, and a strong call to action. Those things matter, but they’re all built on top of something much more fundamental. Before you worry about how a website looks or…
Why I stopped thinking of AI as a writing tool and started treating it like a strategic partner. Most conversations about AI focus on writing faster. That’s not where it’s had the biggest impact on my work. The real value has been in shortening the distance between an idea and a working solution. Over the…
How I built a content business that reached 750,000 monthly visitors and generated more than $1 million in revenue. Early in my career, I helped build ecommerce websites that answered customer questions instead of simply listing products. It taught me something that has shaped every marketing role I’ve had since. Useful information compounds. After selling…
Leading digital strategy for one of Seattle’s largest events. Seafair is unlike most marketing jobs. You’re not selling one product. You’re communicating dozens of events, hundreds of activities, multiple venues, changing schedules, transportation plans, sponsors, weather contingencies, ticketing updates, and safety information to millions of people—often in real time. When I joined Seafair, my focus…
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