Hi, I’m Tim.

I build clarity
from complexity.

Helping organizations simplify complex ideas, build trusted digital experiences, and create marketing systems that compound over time.

Explore my work

How I Think

Content isn’t the goal.

Helping someone make a confident decision is.

Good marketing reduces friction.

Great marketing builds trust.

AI should create more time for human thinking.

Technology is the lever, not the strategy.

Data should answer questions, not just generate reports.

Insights drive decisions. Not dashboards.

I study human behavior.

Because people don’t think like algorithms.

Things I’ve Built

750K+

Monthly Readers

across owned websites

6M+

Words Published

of human-written original content

$3M+

Gross Profit

through ground-up digital businesses

2M+

Annual Attendees

supported through marketing

Proof, Not Promises.

PUBLISHING

Building a publishing engine from scratch

How I grew a content brand to 750k+ monthly readers.

Read the story

NONPROFIT

Helping 2 million people navigate Seafair

Leading digital strategy for one of Seattle’s largest events.

Read the story

STRATEGY

Why information architecture changes everything

Make it easy to find, easy to understand, easy to trust.

Read the story

AI + WORKFLOW

What AI changed about my workflow

How I use AI to create more time for the work that matters.

Read the story

How I Work

Curious

I ask a lot of questions and dig until I truly understand.

Builder

I build systems, not one-off campaigns.

Systems Thinker

I see how the pieces fit together.

Writer

I think through writing. It keeps me honest.

Leader

I bring people together around a shared goal.

Teacher

I enjoy explaining complex ideas.

Experience Timeline

•

2023-Present

Seafair

Head of Marketing

Leading digital marketing and content strategy for one of Seattle’s largest event organizations.

•

2016-Present

LaunchKit

Founder

Building and growing content-driven digital businesses and media properties

•

2013-2015

TUI

Digital Marketing Manager

Managed digital marketing initiatives for travel brands across North America.

•

2011-2013

Power Equipment Direct

Director of Merchandise

Led digital marketing and website strategy across 11 ecommerce brands.

Continued Learning

AI search & the future of discovery

Information architecture & UX writing

Behavioral economics

Storytelling & brand building

Product strategy

Systems thinking

Recent Thinking

Brands AI Loves

Why AI doesn’t actually need your website

July 6, 2026

Why most websites confuse people

July 1, 2026

Content should build confidence

May 23, 2026

The future of search (and what it means for marketers)

May 12, 2026

Projects & Ventures

I’m always interested in solving interesting problems.

Let’s Connect

tim.seidler@gmail.com

Seattle, WA

Tim Seidler

data-obsessed, customer-centric, creative digital leader

With 20+ years of hands-on experience, I’ve delivered measurable success across digital channels including SEO, SEM, email, social, and content marketing. Known for blending strategy with execution, I bring both the vision to guide campaigns and the discipline to make them perform.

Download Resume

Work History

Seafair
MatteBlack
TUI

Skillset

Web Development
Email Marketing
Business Development

Results

Business Growth
Business Exits
B2B & B2C

Development

Seafair
MatteBlack
Perfect10

Personal

Family
Hobbies
Travel

Work History

SEAFAIR

Marketing Manager

Seafair is a non-profit organization partnering with large corporate sponsors to host some of the biggest events in Seattle; including the 4th of July Fireworks, waterfront Torchlight Parade, downtown 5k race, and 3-day weekend festival including air show and hydroplane races. Additionally, we organize 10+ smaller events including Blue Angels Walk Down, Summer Kickoff Celebration, Summer Music Series, Holiday Cruise, Winter by the Water, and multiple receptions throughout the year.

Web

Solely responsible for the design, development, reporting, and continued optimization of the new Seafair.org website launched in January 2025. Integrations include 3rd party ticketing platform, email capture/sync with ESP, site performance/speed plugin, video, conversion pop-ups, and more.

Email

List management, drip workflow architecture, development, testing, and segmenting.

Social

Calendar management, stakeholder coordination, asset collection.

Paid

Calendar management, asset production, agency coordination.

Event Signage / Marketing Collateral

Graphic production, stakeholder coordination, budget management, event site installation.

Reporting

Year-end stakeholder/sponsor recaps, web analytics monitoring, social media analytics monitoring, annual report presentation.

  • WordPress
  • Google Analytics
  • Constant Contact
  • Critical Mention
  • Monday.com
  • Notion
  • WPEngine
  • Adobe Suite
  • Microsoft Suite
  • Canva
  • Greater Giving
  • RunSignup
  • Photoshelter
  • Google Drive
  • Eventsprout
  • Placer.AI
  • ChatGPT

At Seafair, I coordinate closely across departments with the CEO, Director of Operations, Director of Partnerships, Director of Finance, and Community Engagement Manager, and Event Production Manager.

As the sole member of the Marketing Department I oversee several contractors to help coordinate and deploy social media marketing calendar, graphic design, and special events collateral.

Additionally, I work with vendors and external stakeholders (Boeing, Kaiser Permanente, Alaska Airlines, etc) to identify and produce both digital and print deliverables that meet contract requirements.

Results

In 2025, our team successfully moved our parade location for the first time in Seafair’s 75 year history to Seattle’s newly renovated waterfront. This was a massive technical/logistical accomplishment. On the marketing side, we launched a large, multi-channel awareness campaign along with a tiered-ticketing strategy – selling out the paid portion of the event.

Awards

Seafair received several WFEA (Washington Festivals and Events Association) acknowledgements including the Summit Award for Programming/Logistical Achievement, Best Print Collateral Piece, and Best Website.

MATTEBLACK

Founder/Publisher

Digital media and publishing company specializing in the acquisition and rapid development of digital-first assets, services, and subscriptions to advance a portfolio of premium web properties.

Asset Development

SEO-driven site architecture and content development focused on high purchase-intent opportunities in evergreen B2C verticals.

Asset Management

BibleVerses.com, Unkempt.com, Perfect10.com, Sidekyck.com, LaunchKit.com, ArtSchools.com, Pawster.com, TaskDaddy.com and SleepReport.org.

Analytics

Data-driven, goal-oriented, strategic decision making, thorough analysis of site analytics, 3rd party reporting, and affiliate tracking.

Optimization

Funnel-driven execution of multi-channel efforts including email, social media, and paid advertising to increase conversion and ROI.

  • WordPress
  • Google Analytics
  • MailChimp
  • Ahrefs
  • Asana
  • Hubspot
  • WPEngine
  • Adobe Suite
  • Microsoft Suite
  • Canva
  • Google Workspace
  • ChatGPT
  • Slack

At MatteBlack, I work with a handful of contract employees to execute written content, graphic design, data sourcing, and script-based programming.

Additionally, I coordinate with 3rd-party affiliate managers to acquire preferential advertising rates.

On exit, I work with specialized brokers, attorneys, and accountants to prepare for sale.

Self-funded 6M+ words of content from the ground up published across multiple web properties (pre-AI), $3M+ in revenue over 5 years, 750k+ organic web sessions per month, top 5 search presence for 1000’s of keywords.


TUI

Divisional Digital Marketing Manager

Portfolio of 7+ North American adventure travel brands under the umbrella of a major European travel conglomerate.

Tracking KPI’s and making strategic SEO recommendations to brand managers for websites including TCS World Travel and Quark Expeditions.

  • Drupal
  • Google Analytics
  • MailChimp
  • Ahrefs
  • Google Webmaster Tools
  • Adobe Suite
  • Microsoft Suite

The divisional team consisted of a Director, Paid Media Analyst, and Email Marketing Manager – supporting multiple individual travel brands to optimize their marketing success.

Dog Food Guru

Founder

Website publishing content including recommendations, rating, and reviews of dog food to help consumers find the best option for their pet based on breed, size, health conditions, and budget.

Website development, SEO, UX/UI, content sourcing, affiliate tracking, analytics and reporting.

  • WordPress
  • Google Analytics
  • MailChimp
  • Ahrefs
  • SEOMoz
  • Google Webmaster Tools
  • Adobe Suite
  • Microsoft Suite
  • Impact
  • Partnerize
  • Amazon Affiliates

At Dog Food Guru, I work with a handful of contract employees to execute written content optimized for SEO.

Additionally, I coordinate with 3rd-party affiliate managers to acquire preferential advertising rates.

On exit, I work with specialized brokers, attorneys, and accountants to prepare for sale.

Power Equipment Direct

Director of Merchandising

A collection of 11 E-commerce web stores offering expert advice and deals on a large selection of top-rated power equipment brands for professionals and consumers including generators, air compressors, lawnmowers, snowblowers, sump pumps, water pumps, chainsaws, and more.

Acquired by Ferguson Enterprises during my employment, I lead a marketing team tasked with implementing website improvements, promotions, and managing a tight content calendar aimed at improved UX and organic search growth for a portfolio of 11 ecomm sites in the power equipment space.

  • osCommerce
  • Google Analytics
  • Listrak
  • SEOMoz
  • Google Webmaster Tools
  • Adobe Suite
  • Microsoft Suite
  • In-house Reporting Tools

At Power Equipment Direct, I managed a small team including a content writer, graphic designer, web programmer, and a videographer/photographer.

Additionally, I worked hand-in-hand with the Director of Marketing and President/CEO.

Scrip Companies

Scrip Companies

Web Designer

B2B E-commerce stores supporting massage and chiropractic professionals.

At Scrip Companies I designed homepage promotions and hand-coded HTML promotional emails. I also lead the wire-framing and graphic concepts on the redesign of our two flagship websites, MassageWarehouse.com and ScripHessco.com.

  • Magento
  • MailChimp
  • Adobe Suite
  • Microsoft Suite

My counterparts in the marketing department at Scrip consisted of the VP of Marketing, a Marketing Analyst, SEO Specialist, Content Writer, and Print Magazine Designer.

Skillset

Web Development

Graphic Design

Affiliate Marketing

Email Marketing

Social Media

UX/UI

SEO

CRO

CRM

Personal

My accomplishments in the business world are only a small part of what defines me.

  • Proud father of three; Cohen (15), Sloan (13), Quinn (2)
  • Found my dream woman – Brittney.
  • Collegiate tennis player
  • OrangeTheory member (recently ran a 5:00 mile)
  • Frequent traveler (Hawaii, Miami, & Mexico most recently)
  • Dual citizen of Luxembourg
  • Board game aficionado (Azul for life)
  • Music lover and frequent concert goer
  • In my free time you can find me golfing, fishing & maintaining my yard
  • Competitor)
Tim, Brittney, Cohen, & Sloan