Author: timseidler

I don’t think search is disappearing. I think searching is. For the last twenty years, we’ve been trained to ask Google a question, compare a handful of websites, and decide which one deserved our trust. That process made an entire industry possible. SEO. Now AI is compressing those same steps into a conversation. Instead of…

One of the biggest misconceptions in marketing is that content exists to generate traffic. Traffic is a byproduct. The real job of content is to build confidence. Think about the last time you hired someone for an expensive project. Maybe it was a contractor. An engineer. A lawyer. A marketing agency. You probably didn’t read…

I think most websites suffer from the same problem. They know too much. Not technically. Personally. The people who build them have spent years inside the business. They know every service, every acronym, every process, every product, every department. Over time, they lose the ability to see their business through a customer’s eyes. The website…

One realization changed how I think about marketing. For years we built websites so people could discover businesses. Increasingly, websites exist so AI can discover businesses. That’s a subtle difference, but I think it’s going to reshape how companies invest in marketing over the next decade. When I ask ChatGPT who builds the best civil…